Prioritize new markets • Backfill well-penetrated markets

marketmap

Market analysis can optimize expansion for a market, region or nationally more effectively than sales forecasts for individual sites:

  • Prioritize potential expansion markets based on demographics, workforce, retail and competition
  • Identify the best spots for high performing first locations
  • Quantify the number of locations the market can support, balancing sales potential against encroachment issues
  • Determine whether any opportunities remain in core markets
  • Evaluate the US one tract or square mile at a time to make sure no high potential area is overlooked

Market potential analysis is an efficient way of planning expansion, before you start forecasting sites.

Contact QA Today
“Quantitative Analysis has developed a few models for City Barbeque, the most recent being a few months ago. I believe the models have allowed us to make better site selection decisions. Deborah is very thorough in her model development process and the deliverables are user friendly. Deborah’s willingness to jump on a call to answer questions and give guidance is a much appreciated level of personal service.”
Rick Malir, President, City Barbeque